You’ve got your website up with some basic information about your gym and people are starting to find you, but this is not the time to close the laptop and call it good. Setting up your website is only half the battle. When it comes to marketing, success is not just about traffic, but also about conversions.

Keeping your reputation as a gym owner requires a balance of chivalry and the warrior spirit of never giving ground to an opponent. In the battlefield of running a business, there are those whose egos or destructive attitudes can ruin everything you’re working for. How do you make sure you always come out on top?

If you own a fitness business, chances are you love helping people live a healthy lifestyle. It almost comes with the job description. Serving senior citizens can be a great niche and experience, but it comes with its own set of rules. I this article, we’re going to overview some of the main ones so your gym can be senior friendly.

So, you’ve grown your gym to the point where you need to hire some assistance? Congratulations! Not only is this a major milestone but a good employee will only make your gym more successful and take a load off your shoulders. Hiring can be a pain though if you don’t follow the right procedures. Here are four considerations to help you make the right hiring decision.

Whether you’re opening your first gym or getting ready to start a second or third, taking a step back to evaluate your business plan will make all the difference. Your gym location is one of the biggest pieces of the puzzle. With costs, visibility, and market to consider, it can be tough to find the perfect balance, but hopefully this article will clear some of the confusion and help you end up somewhere where your gym will grow and prosper.

If a member of your gym doesn’t feel at home, they won’t feel any commitment to staying. Fostering community at your gym is one of the key ingredients to long-term success and, frankly, having a fun time doing what you We’ve collected 7 powerful ways to build gym community. Chances are, there’s at least one of these you aren’t currently focusing on, so dive in and explore the possibilities!

When it comes to the success of your gym, what’s most important? Your personal qualifications don’t bring in money. Your top-notch equipment doesn’t bring in money. Your employees certainly don’t bring in money. Your clients are what keeps your business afloat. It should be obvious that the first step in a successful gym business model is client retention. Constantly scrounging up new paying members isn’t going to be sustainable. In this article, we’re going to cover seven tips for excellent client retention.

You started your gym because it was a passion of yours. You wanted to help people live better lives, so you took on the burden of setting up a facility, hiring staff, marketing, handling all the odds and ends of running a business, and every morning you carry this burden all alone on your broad shoulders. Wait — all alone? No way! There are thousands of gym owners just like you who are facing the same things. Why not collaborate so you can all stand strong together?

Wanting more clients? Guaranteed, you can find them on the internet. Or, more likely, they’ll find you on the internet. And when they do, what are they going to think? They could think, “Hey, this place looks serious, I’ll check it out.” Or they could think, “Is this gym even legit? I think I’ll try another one.” Having a good number of reviews online shows people that your gym is a popular place to be and helps them trust that you offer good service to your gym members. You can’t afford to miss out on this, but at the same time, isn’t it your gym members’ jobs to write the reviews? Yes, but they might need a little prompting!

Having accurate financials every month will show you how your business is doing so you can budget and make adjustments to help your bottom line. If you do not have monthly reports on your business, how do you know if your business is doing well?

Branding goes much deeper than just defining what type of gym you are: cycling, yoga, etc. Yes, a potential customer wants to know that, but it hardly makes you unique. That merely tells the setting. What about the story your customers are going to experience?

The IRS prefers employees to independent contractors, as they’re more likely to get their dues that way. The rules for what define an independent contractor are strict, and if you mislabel an employee as an independent contractor, you will be liable for paying employment taxes. In some cases, misidentification has led to gyms having to close their doors. Here are some rules to get you started!

First, check your basic goals. How much did you gross? How much did you pay yourself? Is it in line with what you were expecting? If not, why not? Is it a slow month or is there some other factor?  What can you change or do differently?

Have you harnessed the power of events to grow your gym? Events build community and provide the perfect opportunity to connect with leads. Finding an event to host at your gym should be fairly easy. The question is, how do you make the most of the opportunity?

What’s worse than a dissatisfied customer? A customer who leaves a negative review. And what’s worse than a customer who leaves a negative review? A customer who leaves a negative review and tells all their friends about their bad experience. (Unfortunately, this is the rule rather than the exception.) With all the negativity in the world, knowing how to handle it is an essential tool of survival. Especially as a business owner. Here’s a quick guide to dispelling negativity and dealing with criticism.