11 Tips to Get Your Gym Ready for The New Year

11 Tips to Get Your Gym Ready for The New Year

While your gearing up for the holidays you're likely simultaneously planning for your new year rush! That's prime time for your business and you want to be ready. Here are some helpful tips to consider:

1. Review Goals and Performance: What goals did you achieve this year? Assess what worked well and where there’s room for improvement. Set clear, measurable goals for the new year.

2. Collect Member Feedback: Surveys, informal discussions, and reviews are key to collecting data to assist in making informed decisions about programs and services.

3. Review and Update Marketing Strategies: Refresh your marketing plan to attract new members and re-engage existing ones. Consider seasonal promotions, referral programs, or community events to boost visibility.

4. New Offerings: Introduce new classes, training programs, or wellness services that align with current fitness trends, member interests, and your new year goals.

5. Training and Development: Invest in your team! The benefits of continued education and skill improvement/customer service is invaluable.

6. Budget Planning: Create a detailed budget for the upcoming year, considering projected income, expenses, and potential investments in equipment or facilities, and last year's numbers.

7. Inspect Equipment: Assess your equipment inventory. Identify what needs maintenance or replacement, and plan any necessary purchases for the new year. If you have it to spend, purchase before year-end to potentially be included in this year's tax write-offs.

8. Enhance Member Experience: Start thinking about improvements that will elevate the overall member experience, such as facility upgrades, adding or improving amenities, or implementing a more efficient check-in and follow-up process.

9. Set Up a New Year Campaign: It may seem trite, but it works; prepare for New Year’s resolutions by planning a marketing campaign that targets potential members looking to start their fitness journey. Whether the campaign is tried and true or completely out-of-the box.

10. Establish Partnerships: Gearing up for the new year by building relationships with local businesses or wellness professionals to create mutually beneficial partnerships can set you up for exciting new offerings and increase brand visibility.

11. Community Engagement: Plan events or challenges that encourage community involvement. This can strengthen your gym’s local presence, attract new members, and make a difference in your community.

Whatever your goals are for next year, one thing is certain, you have to plan for them. Take the time now, using this year's data, to set realistic goals and take actionable steps to achieve them!